Labbe Photography was ready to evolve. Known for their documentary style and emotionally rich storytelling, they wanted a brand and website that matched the depth and artistry of their work while positioning them to attract more aligned, higher-value clients.
We began with strategic brand positioning to define their unique voice in the market: rooted in presence, grounded in creativity, and emotionally resonant. The new brand speaks directly to clients who value real connection, personal meaning, and effortless luxury.
We led image curation to showcase work that felt vibrant, unposed, and editorial. Every gallery, layout, and visual moment was selected to highlight the signature Labbe style. These images don’t just show what a wedding looked like — they capture what it felt like to be there.
The final layer was a complete copywriting overhaul. We wrote with clarity, warmth, and intention to reflect the relational experience Labbe couples can expect. Since launching the new site, Labbe Photography has started booking weddings at three times their previous rate, attracting high-end planners, and earning recognition within the industry. This was more than a website. It was a turning point.
